Brightsail is a boutique advisory firm that provides research and consulting services to public and private sector organizations, including libraries, universities, schools, government agencies, corporations and start-ups.
Kimberly Silk, MLS – Principal Consultant
Brightsail was founded in 2003 by Kimberly Silk, a librarian with a background in academic and data librarianship, and a passion for conducting research to evaluate how organizations impact their communities.
Kim is co-author of “So Much More: The Economic Impact of Toronto Public Library on the City of Toronto,” published in 2013 and the first library economic impact study of its kind in Canada. In 2014 she created the Library Research Network, a not-for-profit, curated, web-based repository of research relevant to public, academic, government and special libraries. Her most recent collaboration with Dr. Bill Irwin, “Creating a Culture of Evaluation: Taking Your Library from Talk to Action“, was published by OLA Press in May 2017.
Kim is actively involved as a volunteer in the library community and is an enthusiastic proponent of the role of the library and librarians in successful organizations. She has served on the SLA Board of Directors, and is Past President (2013) of the SLA Toronto chapter. She is a member and active volunteer with the Ontario Library Association, and is Past President of the Faculty of Information Alumni Association (2009-2011). She is also a member of the Canadian Evaluation Society, where she is working towards her designation as a Credentialed Evaluator (CE).
Kim earned her M.L.S. (Library Science) from the University of Toronto, and a B.A., Honours English Literature from the University of Waterloo.
Jeffrey Veffer, MBA – Associate
Jeffrey Veffer has worked with large for-profit organizations as well as small not-for-profits using data to refine strategic and marketing plans.
Currently, he is an advisor to a startup in the “Internet of Things” space as well as a Speaker and Mentor in the Queen’s University Masters of Management, Innovation and Entrepreneurship program.