Brightsail Research empowers libraries to use data to inform decision-making, support advocacy, and communicate impact.

Brightsail Research is a boutique consulting firm dedicated to improving society through libraries.

We work with libraries across North America to help them clarify their goals and empower them to use data to inform decision-making, support advocacy, and communicate impact.

We are committed to building evaluation capacity in the library sector and encourage libraries to integrate program evaluation processes into daily practice. To this end, we provide clients with the tools and training to “connect the dots” between library activities and community outcomes.

We value and believe that libraries are an essential public good and play an important role in sustaining democracy.

The land on which Brightsail Research has its headquarters in Toronto, Canada has, for thousands of years, been the traditional land of the Huron-Wendat, the Seneca, and most recently, the Mississaugas of the Credit River. Today, this meeting place is still the home to many Indigenous people from across Turtle Island and we are grateful to have the opportunity to work on this land.

“Advocates must have both data and stories, and be ready to insert them opportunistically. Stories of transformative impact are memorable; they give life to data. But data are fundamental to accountability, and they are more effective with some decision-makers than stories. As Kim Silk says, you need data and stories: data makes things real, stories make data human.”

Lankes, R. D. (2016). The New Librarianship Field Guide. Cambridge, MA: MIT Press.

Kimberly Silk, Principal Consultant

Kimberly Silk is the founder and Principal Consultant of Brightsail Research, a consulting firm dedicated to empowering libraries to use evaluation and data to measure progress toward strategic goals, improve operations, and demonstrate outcomes.

In addition to her training and consulting work, Kim contributes to the library profession through teaching and research. She is a sessional instructor at the University of Toronto’s Faculty of Information and a Bowden Fellow at the School of Information at the University of Texas at Austin. She earned her M.L.S. at the University of Toronto and a Graduate Certificate in Evaluation from the University of Victoria. She lives with her family in Toronto, Canada.

Photo of Kim.